Totango

JUNE 4, 2021

Use your customer journey map to plan events that trigger customized offers. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. Ask for Customer Feedback.

B2C 62

B2C Upselling Journey mapping B2B 62

Mindtouch

FEBRUARY 20, 2018

Are you a business-to-customer (B2C) or business-to-business (B2B) company? B2C companies should focus on the following customer data to inform their persona-based structure: Age. Representative personas are strong reminders not to forget the human element when creating customer journey maps. Occupation. Family status.

Journey mapping 59

Journey mapping B2C Advertising B2B 59

Pointillist

SEPTEMBER 10, 2020

While campaign management puts your customers into the context of marketer-defined campaigns, customer journey orchestration puts all the resources of your customer into the context of your customer’s individual experience. The Bottom Line Effective journey orchestration also impacts key business outcomes, such as retention and revenue.

Personalization 128

Personalization Interactive Voice Response Enterprise Upselling 128

CustomerSuccessBox

JULY 9, 2021

The custome r journey is the process by which a customer interacts with a company in order to achieve a goal. Customer journey maps are a tool to understand how people and companies buy your software. A customer journey is very specific to the physical experiences your customers have. Create your customer journey map.

SaaS 59

SaaS Journey mapping B2C B2B 59

Totango

NOVEMBER 3, 2021

The wording also may vary depending on whether your market is a B2B or B2C niche. You can use a number of methods to conduct NPS surveys, including: Sending emails to customers after specific trigger events. Email NPS surveys are often sent as a matter of routine after specific events in a customer journey.

Best practices 96

Best practices Surveys Upselling Journey mapping 96

Totango

NOVEMBER 3, 2021

The wording also may vary depending on whether your market is a B2B or B2C niche. You can use a number of methods to conduct NPS surveys, including: Sending emails to customers after specific trigger events. Email NPS surveys are often sent as a matter of routine after specific events in a customer journey.

Best practices 95

Best practices Surveys Upselling Journey mapping 95

Totango

NOVEMBER 3, 2021

The wording also may vary depending on whether your market is a B2B or B2C niche. You can use a number of methods to conduct NPS surveys, including: Sending emails to customers after specific trigger events. Email NPS surveys are often sent as a matter of routine after specific events in a customer journey.

Best practices 93

Best practices Surveys Upselling Journey mapping 93