Remove B2C Remove Benchmark Remove Events Remove Journey mapping
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7 Great Customer Engagement Ideas

Totango

Use your customer journey map to plan events that trigger customized offers. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. Ask for Customer Feedback.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

As such, customer experience tools are being embraced by marketers: journey mapping, personas, single view of the customer, story-telling, customer life cycle management, and customer lifetime value. Half of B2C companies and a third of B2B companies have a dedicated customer experience budget. Why is it insufficient?

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Contact Center Technologies 2017: find out what 23 experts say

RichCall

Check out what recent reports and experts suggest, and take part in a contact center benchmarking survey to get more accurate data on the current contact center trends. Global Contact Centre Benchmarking Report, Dimension Data 2017. Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016.