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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. Is it possible to treat B2B and B2C similarly? This is How to Create Loyal Customers appeared first on CX Consulting.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Customer Connectedness: Customer insights are infused across the organization.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

It can provide quantitative key performance indicators (KPIs) along the paths that your most satisfied customers take, as they interact with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. How to Maximize Your Journey Analytics ROI.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

This introductory guide will give you everything you need to know to start mapping your own customer journeys and driving serious CX improvements. Customer Journey Map Template. How to Read a Customer Journey Map. How to Create a Customer Journey Map. How to Use a Customer Journey Map.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

Digital Experience Platforms Pros and Cons Pros Cons Provides a broad set of tools for digital experience management, including content management, personalization, some analytics Complex suites requiring multiple products to be successful Support B2B, B2C, and B2E use cases Limited connectivity to other data sources (e.g.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Every each of them answered the following questions: How do you see the future of customer experience? What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? How to overcome those challenges? How to overcome those challenges? It’s more than just digital.