B2C CRM Customer centricity Finance 
ijgolding
NOVEMBER 13, 2018
VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.
Customer Guru
MARCH 7, 2018
Sonia Bhatia Salmin, Ex-Head of Customer Experience at Piramal Pharma Solutions, shares her thoughts on the importance of CX, and how she led Piramal Pharma Solutions into becoming one of the most customer-centric pharmaceutical companies in India. It was here that I exactly understood what customer experience really is.
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Customer Guru
AUGUST 21, 2018
She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. with the intent of helping business leaders and organizations in improving their company culture and aligning the employees and their products/services towards the customers’ needs. Kerry Bodine Follow @kerrybodine.
Clarabridge
OCTOBER 23, 2015
Social media provides transportation companies with the ability to offer customized information, in real-time , tailored to their customers’ demands and needs. Finance, Insurance & Banking. Nowadays, they meet their customers through a myriad of online, mobile, and social channels.
Pointillist
MAY 23, 2018
Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. How to Improve Customer Experience Using Journey Analytics. How to Create a Single Customer View to Deliver Better Customer Experience. Journey Mapping.
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