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The Most Important Rule of Journey Mapping

CX Journey

Creating a customer journey map is an important first step when it comes to your customer experience transformation. Notice the word that I used a couple times in that sentence: "customer." Then validate the map with customers , using both quantitative and qualitative research.

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What Is Customer Experience & How Can You Manage It?

customer sure

Due to the multi-faceted nature of ‘experience’, there’s no convenient single metric for measuring experiences – though concepts such as NPS (Net Promoter Score) , or CES (Customer Effort Score) make a good go of it. Individual touchpoints aren’t enough – you need a full customer journey map.

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What is Customer Success and Why is it Important?

Nicereply

By implementing effective customer success initiatives, you can help customers gain maximum value from your product, thus increasing customer happiness. This article examines what customer success is and why it’s important, and shares valuable tips to build a customer success strategy.

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7 Customer Journey KPIs You Should Care About

Mindtouch

From awareness and research to purchase and post-sale activities, your customers interact with you in a number of ways. And the more customer touchpoints you have, the more involved customer journey mapping becomes. As it turns out, there are plenty of approaches to mapping customer experience.

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The Ultimate List of Net Promoter® Best Practice Tips

Genroe

So you don’t have to re-learn those lessons the hard way I’ve pulled together this massive list of Net Promoter best practice tips. Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. They have different cycle times and a different focus.

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What is Customer Experience? Complete Introduction to CX

PeopleMetrics

Some touchpoints (like calling your support line to ask questions) involve customer service while others (like using your website to learn more and make a purchase) do not. An effective strategy takes both types of touchpoints into account, including those that do not involve direct interactions between customers and your employees.

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How to kickstart a customer experience program

delighted

With the number of customer experience consultants and enterprise software vendors out there preaching complete organizational transformation (and requiring extensive budgets), it can be easy to believe that launching a customer experience program is a giant undertaking. What is a customer experience program?