Accountability Brand ambassadors Case Study Journey mapping 
SmartKarrot
OCTOBER 12, 2022
Customer account journey for B2B organizations can help with this. . The B2B customer experience is affected by various touchpoints throughout the customer account journey. So, how does one evaluate the account journey and make the necessary improvements? What is a customer account journey?
Totango
MARCH 2, 2021
But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. To better represent this, the modern customer journey has been reconceived as a flywheel rather than a funnel.
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