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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. They are often used interchangeably by businesses, but understanding the difference is crucial for businesses looking to thrive in 2024 and beyond. Shameless plug!)

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Organizational Growth Through CX Maturity

Horizon CX

Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand. Voice of the customer (VOC) program: The organization has a systematic process for collecting and analyzing customer feedback.

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Conversational AI: New-Age Solution For E-commerce

JustCall

Businesses that integrate Conversational AI into their e-commerce operations, particularly for product selection and customer service, are reaping the rewards of higher customer conversions, increased customer retention, and amplified revenues through up-selling. billion by 2024.

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Balancing High-Tech Solutions with Human Touch

Horizon CX

In a hyper-competitive market where customer loyalty is paramount, alienating customers with overly automated CX strategies can have long-lasting consequences for brand reputation and customer retention.

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Utilizing Customer Journey Mapping to Enhance Service

Global Response

Gather data from surveys, customer feedback, web analytics, and other sources and compare it to your journey map. Does your map accurately show where customers tend to drop off? What are the most common places customers have positive and negative experiences? a map) for employees to reference and use.

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Unlocking success in 2024 with a robust Customer Experience Programme

customer sure

Don’t get us wrong, the notion of “customer experience” has always been an important factor for as long as goods and services have been traded in exchange for money, but as we head into 2024, we’re seeing more and more organisations investing in sophisticated, focused customer experience programmes - and rightly so, we reckon.

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Digital Commerce: Trends, Challenges and Solutions

JivoChat

It’s predicted that m-commerce sales will account for over 60% of total ecommerce sales by 2024: Image. In fact, digital commerce can refer to all online commerce experiences and each stage of the customer journey. These automated bots simulate human conversation and a preferred channel of communication for customers.