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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Customer Service versus Customer Experience: Master both! They are often used interchangeably by businesses, but understanding the difference is crucial for businesses looking to thrive in 2024 and beyond.

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Organizational Growth Through CX Maturity

Horizon CX

Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand. Voice of the customer (VOC) program: The organization has a systematic process for collecting and analyzing customer feedback.

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Balancing High-Tech Solutions with Human Touch

Horizon CX

This article explores the importance of keeping CX at the human level and offers practical strategies for ensuring that technology complements, rather than replaces, human interaction in customer service. In the context of CX, empathetic interactions are crucial for fostering emotional connections with customers.

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Conversational AI: New-Age Solution For E-commerce

JustCall

Businesses that integrate Conversational AI into their e-commerce operations, particularly for product selection and customer service, are reaping the rewards of higher customer conversions, increased customer retention, and amplified revenues through up-selling. billion by 2024.

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Utilizing Customer Journey Mapping to Enhance Service

Global Response

Excellent customer service aims to anticipate and meet needs before customers are even aware of them. And the best way to do that is to start with a customer journey map. What is customer journey mapping? Customer journey mapping is a visual representation of every experience customers have with you.

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Unlocking success in 2024 with a robust Customer Experience Programme

customer sure

Don’t get us wrong, the notion of “customer experience” has always been an important factor for as long as goods and services have been traded in exchange for money, but as we head into 2024, we’re seeing more and more organisations investing in sophisticated, focused customer experience programmes - and rightly so, we reckon.

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Digital Commerce: Trends, Challenges and Solutions

JivoChat

It’s predicted that m-commerce sales will account for over 60% of total ecommerce sales by 2024: Image. In fact, digital commerce can refer to all online commerce experiences and each stage of the customer journey. These automated bots simulate human conversation and a preferred channel of communication for customers.