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Four fast ways to reach new customers in the automotive industry

Infinity

First, it’s essential to understand what potential clients are looking for when they turn to the web – something analytics can make clear for you. Analytics and call tracking are great ways to distinguish which campaigns and strategies have and are generating the most responses. Know what’s worked in the past. Take on PPC advertising.

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Neglecting Your Contact Centre

Clarabridge

NONE of these metrics instils a ‘customer experience’ mind-set. Some operations have evolved beyond mere efficiency and, having understood the potential impact on things like customer satisfaction and renewal, have chosen to focus on effectiveness with metrics like sales and First Contact Resolution (FCR). Reserve your place here.

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10 Essential Customer Journey KPIs

Mindtouch

Download the free ebook. According to research from Gartner , CES is “25% more predictive of customer loyalty than the next best metric.” Though less straightforward than metrics like CSAT or NPS, the rate at which your agents contribute knowledge content to your self-service repository can be an interesting customer journey indicator.

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10 lessons for all marketers from Search Leeds

Infinity

One example is certain search engines appearing as ‘referral’ traffic in Google Analytics rather than as ‘organic’. To combat this, use Google Analytics' "organic search sources" or set up filters for all search engines not already listed as 'organic' in GA, and remember that these filters are case-sensitive.

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CSM from the Trenches – 5 LinkedIn Best Practices to Build, Grow, and Improve Client Relationships

ClientSuccess

Erica has been a CSM for Marketware since February 2017 and became the Lead CSM shortly after joining the team. Marketware is the leader in providing relationship management and data analytics technology to ensure organizations have the insight to strengthen their competitive advantage and generate new growth opportunities.

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CSM from the Trenches – 5 Fundamentals to Avoid Surprise Client Breakups

ClientSuccess

Erica has been a CSM for Marketware since February 2017 and became the Lead CSM shortly after joining the team. Marketware is the leader in providing relationship management and data analytics technology to ensure organizations have the insight to strengthen their competitive advantage and generate new growth opportunities.

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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

Social media management courses: Social Media Management 2017 – The Complete Manager Bootcamp from Udemy. Social media data and analytics courses: Social Media Monitoring from Udemy. Introduction to Social Media Analytics from Coursera. Tweak your training according to your metrics, and according to any performance gaps.