Achieving A Single Customer View Through Cross-Channel Data Integration
CX Journey
APRIL 7, 2015
Image courtesy of dsearls Today''s post is a modified version of a post I originally wrote for Confirmit in March 2013. Today, there are many sources of data from and about our customers: surveys, POS data, CRM data, phone interactions, website visits, social media content, and more. Don’t worry! You''re not alone. First things first.
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