Beyond Philosophy

MAY 20, 2015

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Airlines 400

Airlines Wait times Self service Enterprise 400

Beyond Philosophy

NOVEMBER 11, 2014

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

Marketing 418

Marketing Customer emotions Employee engagement Customer centricity 418

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. The amount of Customers that leave does not represent small amount of business. February 2006.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

CSM Magazine

APRIL 20, 2021

Analyzing human behaviors allows brands to understand what their customers want, and most importantly, why they think this way. By using the right consumer insights platform, businesses can understand and acknowledge consumer behavior to engage customers emotionally. Let’s take an example of some brands using consumer insights.

Advertising 52

Advertising Entertainment Customer emotions Marketing 52