Beyond Philosophy
MAY 8, 2017
Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. The emotional response to their brand tends towards the extreme, and they play that up beautifully by focusing on presenting the brand characteristics that evoke that response.
Beyond Philosophy
NOVEMBER 10, 2014
The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?
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Beyond Philosophy
NOVEMBER 4, 2014
The jam study took place in a gourmet market in California. 29 July 2011. Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. This concept was well illustrated by Columbia University’s Professor Sheena Iyengar’s famous jam study. www.winepleasures.com. < [link].
Beyond Philosophy
SEPTEMBER 6, 2018
Scarcity as a marketing tactic is one that works well with customers. However, it is one that many marketers don’t use to their advantage often enough. Professor of Marketing at Vanderbilt University, Kelly Goldsmith, Ph.D., These feelings drive some of our behavior as customers. But only for a limited time.
Beyond Philosophy
OCTOBER 6, 2015
Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. VW marketed the CleanDiesel car models for Audi A3, Jetta, Beetle, Golf, and Passat models to be better for the environment.
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