Beyond Philosophy

MAY 8, 2017

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. The emotional response to their brand tends towards the extreme, and they play that up beautifully by focusing on presenting the brand characteristics that evoke that response.

Customer Experience 352

Customer Experience Advertising Customer emotions Consulting 352

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” Why is this?

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

NOVEMBER 4, 2014

Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. The jam study took place in a gourmet market in California. 29 July 2011. The Paralysis of Too Much Choice. 19 August 2014. <

Customer emotions 283

Customer emotions Customer centricity Consulting Consulting 283

Beyond Philosophy

OCTOBER 6, 2015

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. VW marketed the CleanDiesel car models for Audi A3, Jetta, Beetle, Golf, and Passat models to be better for the environment.

Banking 406

Banking Consulting Consulting Government 406

Beyond Philosophy

SEPTEMBER 6, 2018

Scarcity as a marketing tactic is one that works well with customers. However, it is one that many marketers don’t use to their advantage often enough. Professor of Marketing at Vanderbilt University, Kelly Goldsmith, Ph.D., These feelings drive some of our behavior as customers. But only for a limited time.

Marketing 53

Marketing Transportation Customer emotions Consulting 53