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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. In brief, the study asked a number of participants to “drive” a car in a video game and they measured several factors, including speed, power, aggressive behavior and risk-taking.

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Want More Sales? Give All Your Money Away!

Beyond Philosophy

In 2011, it ran a full-page newspaper ad telling people NOT to buy its jacket because consumption of goods causes environmental degradation. In our customer experience consultancy, we help companies design a customer experience that that fosters customer loyalty and engagement by taking customersemotional behavior into account.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Overall, RightNow found that 86% of consumers would spend more for a better customer experience (CEI Report, 2011, RightNow). The study explored attitudes and preferences toward customer service. After this positive result, 31% of consumers said they purchased more from the retailer. and nine other countries.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

29 July 2011. . < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 19 August 2014. < < [link].

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. Experts posit that these vehicles would emit 10 to 40% more than what shows up on the test. A class action lawsuit has already been filed in California.

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Are You Making the Most of Scarcity as a Marketing Strategy?

Beyond Philosophy

Consider this Black Friday video taken outside Urban Outfitters in 2011: Scarcity as a Marketing Tactic. Positioning your product to help customers be as competitive as possible is the best way to get them to want your product or service. Scarcity Strategies Target Customers Emotions that Lead to Short-Term Spends.