C3Centricity

MARCH 25, 2024

years), with B2B companies (4.4 years) slightly better off than B2C (4.1 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 90

Marketing B2C B2B Consulting 90

C3Centricity

MARCH 21, 2024

years), with B2B companies (4.4 years) slightly better off than B2C (4.1 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 62

Marketing B2C B2B Consulting 62

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. You Also Might Like… B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

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