C3Centricity

MARCH 25, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! years) slightly better off than B2C (4.1 Why is this? I believe it is because their ROI is longer-term and often difficult to prove. years), with B2B companies (4.4

Marketing 90

Marketing B2C B2B Consulting 90

C3Centricity

MARCH 21, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! years) slightly better off than B2C (4.1 And that is to develop a CMO Strategic Growth Blueprint that includes reimagining market research and how data and information is used.

Marketing 62

Marketing B2C B2B Consulting 62

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. You Also Might Like… B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

B2C 341

B2C B2B Wireless Customer centricity 341