4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work
Beyond Philosophy
SEPTEMBER 13, 2016
Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. Another factor was consumer interest in learning about new products and services from companies they were engaged with, indicating a desire for deeper, more strategic and personalized relationships.
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