C3Centricity

MARCH 25, 2024

years) slightly better off than B2C (4.1 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by newly hired people in marketing and market research positions. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 90

Marketing B2C B2B Consulting 90

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. It’s about hiring the most customer sensitive, proactive staff, training them to be customer focused, and making customer processes as friendly as possible.

B2C 341

B2C B2B Wireless Customer centricity 341

C3Centricity

MARCH 21, 2024

years) slightly better off than B2C (4.1 These numbers made me realise that customer understanding risks being forgotten and then constantly reinvented by the newly hired people in marketing and market research positions. However, those with over ten years experience showed slightly lower levels of churn (17.8%

Marketing 62

Marketing B2C B2B Consulting 62