Beyond Philosophy

MARCH 7, 2024

Hence, this breakdown of the 20 emotions that drive and destroy value exists to help with that understanding. Emotions are why people will say one thing on a survey and, in real life, do something else completely. The survey responses came back that people wanted the option to get a salad. Did they say so in a survey?

Customer emotions 195

Customer emotions Construction Surveys Finance 195

Beyond Philosophy

OCTOBER 2, 2017

Let’s explore each of these trends and how they affect your approach to Customer Experience Design and Improvement: Recognizing that customers decide emotionally and justify rationally: For years, I have been preaching that emotions influence the outcome of a Customer Experience by more than 50%.

Customer Experience 573

Customer Experience Customer emotions Consulting Consulting 573

SmartKarrot

APRIL 19, 2021

Empathy is powerful- not only in business but even personally. Empathy means understanding another person’s experience from their perspective. When a business becomes empathetic for customers, they produce products that will help alleviate their concerns. Look beyond your ideal customer persona.

Customer centricity 11

Customer centricity SaaS Customer emotions Engineering 11

SmartKarrot

MAY 6, 2022

Customer journey maps are an ideal way to handle the complexities of the customer journey. Through this exercise, firms can put themselves in their customers’ shoes and see their business through the customers’ eyes. This helps a brand understand the customers’ pain points better and thus strategize its approach.

Journey mapping 10

Journey mapping B2B B2C Healthcare 10