article thumbnail

How to provide an effortless customer experience

TechSee

Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. You’re satisfied with your purchase – not only because the product met your needs but also because the company provided you with a truly effortless customer experience.

article thumbnail

Four ways to create an effortless customer service experience

Toister Performance Solutions

They did find one thing that creates more loyalty: reducing customer effort. Dixon co-authored a book called The Effortless Experience that details this research and shares practical ways companies can make it easier for customers to do business with them. How can companies reduce customer effort?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers. Instead it suggests that the best way to increase loyalty is by reducing effort.

article thumbnail

Harnessing the Power of Data to Improve First Contact Resolution

The Northridge Group

The study found that churn in the telecom industry is most often due to high customer effort and revealed that, of those who canceled contracts with their providers, 51% cited having to call more than once about the same issue as a reason. The value of reducing repeat calls. billion to U.S.

Wireless 110
article thumbnail

Customer Satisfaction Survey: 13 Essential Questions [ With Templates & Examples]

Nicereply

CES survey: Customer Effort Score (CES) measures how much effort is required from a customer to use a product or service on a scale of “very easy” to “very difficult.” The respondents rate how much effort it takes to solve an issue or do a task (for example, from 1–5 or 1–10). Use clear and concise language 2.

Surveys 98
article thumbnail

5 Things Customers Want From a Customer Support Experience

Mindtouch

In a recent Harvard Business Review study , for example, Net Promoter Score® (NPS) increased by 37 (airline industry) and 59 points (wireless carriers) after customer received a response to their support-related Tweets. Minimize customer effort. Personalize the service.

article thumbnail

In-signature Survey vs. Post-resolution – Which One is Better?

Nicereply

In-signature (email template) survey allows you to collect feedback at every interaction with your customer. To use it, you first need to choose from Nicereply’s satisfaction metrics – Customer Satisfaction Score , Customer Effort Score , or Net promoter score. Reducing customer effort.

Surveys 86