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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Emily Davidson wanted to know how she could determine the value of what she is doing in her customer experience initiatives. My global Customer Experience consultancy developed a research methodology that defines the hidden impact of your experience on customer behavior. She asked the right blokes about this one.

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5 Rules for Successfully Engaging With Senior Executives to Enhance your Career

Beyond Philosophy

Having an opinion is critical whether you are an employee or a consultant. As a consultant, you not only should have an opinion, but you should also realize that your opinion is what the company bought. After explaining customer emotions in experiences, I played one of these phone calls that was pretty frustrating.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

So, the ratio of those emotions may be different depending upon the situation or the customer. In our global Customer Experience consultancy, we have found you can evoke two to four emotions that work in different situations around the world, although different cultures may require different emphases to get there.

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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

We bring this concept of the emotional bank account into our work in our global Customer Experience consultancy. For example, we did a lot of work for one of the world’s largest construction equipment companies. We explore the many reasons why customers do what they do—and what you should do about it.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site? How you can apply it to your business: Depending on what you have available you can arrange the same racetrack course. Another layout might make more sense for your product or service.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

But I didn’t need those, nor the “religion” I was accused of fostering before, as during our work we’ve helped a number of success stories, including: A Construction company increased its profits by 50% and moved from 4th to 1st in market share by focusing and improving its customer experience. 26 August 2014.

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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

The company, which is well-known for its food selection and quality (you can even custom blend your own trail mix), and for its empowered, well-trained and proactive employees, was recently named the best supermarket chain in America by Consumer Reports ; and, yes, it certainly might be the best retailer in the world.