Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?
Beyond Philosophy
MARCH 3, 2016
Beginning around 1995-2000, major consulting organizations began to recognize that these critical changes were likely to have profound impact on businesses. These new dynamics meant that traditional thinking about customer satisfaction, and even loyalty, also needed to change. Is business-to-business customer advocacy an oxymoron?
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