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Customer Surveys -The Good, Bad, and the Ugly

CCNG

I am thrilled that the vast majority of organizations have started to realize that it is important to get feedback from their customers. In this article, I would like to discuss some of the common mistakes made in conducting customer surveys and then lay out how a complete customer feedback program should be organized.

Surveys 195
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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

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Without customer input, organizations can frequently make decisions that adversely affect their experience strategy and their overall profitability. In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. Is there an option to provide feedback after several months of use?

Surveys 195
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Mrs Lincoln, other than that how did you like the play?

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It may not surprise you that the next day I got a survey, they wanted my feedback! They already know my feedback, they already know I missed my connection. The airport wants a survey from you on your bathroom experience. I can’t go to any website without someone wanting me to take a survey. Most consumers say No.

CCNG 195
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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

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Share your company's vision, values, and mission in a way that your customers can relate to, and make sure your brand story is consistently reflected across all touchpoints, from marketing materials to customer service. These metrics are also important to drive internal support for your customer engagement and loyalty programs.

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Will AI Render the Human Call Center Agent Obsolete?

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Similarly, RPA has proved valuable in automating routine tasks, improving service delivery, and increasing efficiency. Not only that, but recent advancements like Generative AI and ChatGPT have emerged as powerful solutions for customer service. This technology can monitor customer feedback and identify potential problems.

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Key contact center metrics you should be tracking

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Whether the interaction in question is a phone or chat conversation with an agent, accessing self-service content or using an automated channel such as a chatbot, a CSAT survey asks customers to rate the experience in question on a three-point, five-point, seven-point or ten-point scale. However, NPS also has limitations.

Metrics 195
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100+ Customer Experience Stats to Prepare for 2023

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of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. (Acquia, 2019) 78.5%