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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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CS Career Guide: Customer Success Job Titles, Descriptions, & Salary

ChurnZero

The CCO is responsible for all customer activities with the goal of generating revenue growth for the company. Build a profitable customer experience. Create a customer-centric culture. Represent the interests and desires of the customers throughout the company. Customer Success Operations Manager.

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Customer Success Management: An Essential Guide

JustCall

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

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20 Customer Success Predictions for 2020

ChurnZero

Sales teams receive compensation at the beginning of a customer journey and tend to be less invested in the longer-term outcome. It is important to align the goal of long-term customer retention across the company as it is the crux of continuous company growth. Sales and CS collaborations create “pods” of sales.

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Mar 26 – Customer Success Jobs

SmartKarrot

Develop a Trusted Advisor relationship with the customer’s users, champions, and exec sponsors. Increase customer retention and adoption rates by conducting on-site visits, regular check-in calls, monitoring and completing CTAs, developing success plans. Create a Customer Advocacy program with assigned customers.

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Expansion Revenue Management: The Final Frontier for Mature Customer Success / Account Management Teams

SmartKarrot

Here’s a micro podcast excerpt from an insightful Kaffeine & Karrots conversation between Prithwi Dasgupta (CEO, SmartKarrot) and Paul Henderson (Author, Speaker and Consultant) What Level “Customer Success” are you bringing to the table? How to prepare customers for upsells as a CSM when sales own revenue expansion?