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How to measure value realization

ChurnZero

As a vendor, value realization affects customer loyalty and retention, customer satisfaction, referrals and recommendations, and opportunities to upsell. Understanding each of these will help you build an overall strategy that will ultimately help solidify your customer base. Your customer has seen the product’s value.

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Chief Customer Officer: Roles and Responsibilities of the Modern CCO

SmartKarrot

But this blog is specifically about Chief Customer Officer (CCO). Chief Customer Officer (CCO) is the highest position in the customer success department in any organization. These initiatives can be in any of the forms, from creating a customer loyalty program to driving training for employees.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Celebrate (and Capitalize) on Success With Case Studies.

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Highlights from TSW Las Vegas 2019

Squelch

We were grateful for the opportunity to ask questions about the challenges facing their customer support and success teams and show how the Squelch customer experience optimization solution might be able to help. Triple Win: How Corporate Culture Can Benefit Success Teams, Customers, and the Bottom Line. Top TSW Learnings.

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20 Customer Success Predictions for 2020

ChurnZero

C S and Sales strengthen their bond. . As we move into 2020, I envision a stronger alignment between C S and Sales. By joining forces and clarifying roles, both teams can deliver a better customer experience and drive more revenue for their organizations. . . Abby Hammer , Chief Customer Officer , ChurnZero .

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How to Sell Customer Success Software to the C-Suite: A Guide for Customer Success Leaders

SmartKarrot

If you are a customer success leader who’s being forced to use a sales tool that wasn’t built for you in the first place, we get you. how to sell your customer success tool to them. Understand what the objective is and create a financial case around it. Support your statement with real examples and case studies.

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

And like the pioneers in marketing, there is a lot we can learn by revisiting how the pioneers in Customer Success, like Paul Teshima, realized why helping customers succeed was integral to SaaS success and in doing so, shaped this discipline. Amity: You were a pioneer in the Customer Success – how did you break ground?

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