article thumbnail

The Year of Redefining Customer Retention

Skybridge

In her article, “ Winning means losing in the game of customer retention,” O’Grady makes a compelling argument for rethinking customer retention in a year when “protecting the status quo” may not lead to success. Winning means losing in the game of customer retention. We would love to talk!

article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. How Customers Think of Customer Experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

article thumbnail

Putting Humanity in Contact Centers

Customer Relationship Metrics

The best contact center agents also are the best marketing people, sales people, finance people, and trainers. According to 65% of recruiters, a lack of skilled candidates in the market remains the largest obstacle to hiring. And in a market where talent differentiates brands, this is vital to growth and defending off competition.

article thumbnail

How To Preserve Your Contact Center QM Budget

Playvox

Beyond evaluation scores, it also focuses on coaching and includes processes to maintain the integrity of the feedback, like calibration. With sky-high customer expectations and the increasing use of digital channels, keeping service quality high is no easy task.

article thumbnail

How to improve the customer experience for better customer retention in times of uncertainty — Part 1

delighted

Staffing requirements get evaluated, product roadmaps further prioritized, tools cut, and marketing spend trimmed. However, there is one area that absolutely should not be compromised: the customer experience. The urgency to listen, respond, and care for your customers intensifies.

article thumbnail

Customer Churn During a Pandemic: What SaaS Companies Need to Know

Totango

Customer retention is the primary function of your Customer Success team, so now is the time to ensure your team has the tools and support they need to continue delivering value to your customers. The current downturn makes it vital that you work to defend your core revenue.

SaaS 65