The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”
Beyond Philosophy
FEBRUARY 1, 2021
They were not promoting any particular car model, any features, or technology but just getting a message (in primetime) out there that they are working towards using sustainable materials. . They were trying to capitalize on a trend where more and more consumers want to buy from brands that share the same values as them.
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