article thumbnail

Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Either one can destroy value.

Big data 284
article thumbnail

Why Do You Need to Rethink Your Customer’s Journey

ProProfs Blog

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. It may take months of reading articles and attending webinars to get to the free trial stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 Deadly Sins of Customer Experience

CX Journey

I just hosted a webinar about the 7 Deadly Sins of Journey Mapping. I''m talking about personas, journey mapping, and voice of the customer. Some posts I''ve written related to this Sin include: Tips to Help You Close the Loop with Your Customers Transforming the Customer Experience with Big Data 6.

article thumbnail

Dr. Natalie’s Research Agenda and Published Research

Natalie Petouhof

If you are interested in learning about any of these reports or research, a speech or webinar on any of these or related topics, please reach out to me here ! Tweet If you are wondering what I have been up to lately, I thought I would put all the research I have published into one place. ROI of Social Customer Service- Upcoming. •

CRM 40
article thumbnail

Why Customer Experience Management is Important

Fonolo

Step 2: Create a “Customer Experience Map”. This step, similar to a customer journey map, is vital as it vividly points out consumer touch points that can establish a personal connection between the company and the customer. Webinar: The Impact of AI in Customer Experience. Flavio Pereira , Founder and CEO, Nuveo.