Talking Omnichannel But Organised Multi Channel?
Peter Lavers
NOVEMBER 16, 2017
This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. Which brings us to what marketers are now talking about – the omnichannel customer experience. We “do” marketing and sales, but the customer “does” their experience!
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