B2C CRM How To Journey mapping 
Mindtouch
FEBRUARY 20, 2018
How to Implement a Persona-based Content Strategy. What follows is a step-by-step guide on how to build a content structure that drives results for both presale and post-sale self-service support experiences. Are you a business-to-customer (B2C) or business-to-business (B2B) company? Do you provide services, products, or both?
CSM Magazine
MAY 30, 2016
If the pressure of keeping up with the demands of your industry has started to take its toll but you are frustrated by the amount of time and money such a commitment can eat away, here’s your starter kit that includes one CRM solution, one collaborative team and a few bits of sound advice. Your CXM Starter Kit. But is it expensive?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Guru
AUGUST 21, 2018
He has been successful in showing businesses, teams and communities how to create a Disney-like experience and culture. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. John Formica Follow @JohnFormica. John is an “Ex-Disney Guy” and Customer Experience Coach. Nancy Porte.
Totango
MARCH 16, 2021
The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.
PeopleMetrics
FEBRUARY 25, 2022
How to Improve Your Customer Experience. Here are a few of the most important concepts to keep in mind: Customer journey mapping. Mapping out the journeys that your own customers take with your business is an essential part of CX strategy. How you approach CX and VoC will vary depending on your business context.
Callminer
FEBRUARY 27, 2019
Many companies face the issue of gathering lots of customer data but don’t know how to actually derive actionable, meaningful insights from it. B2C customers will want to further include key performance indicators such as RFM (Recency Frequency Monetary), loyalty program attributes and a heavy dose of social media behaviors.
Pointillist
MAY 23, 2018
Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. How to Improve Customer Experience Using Journey Analytics.
Expert insights. Personalized for you.
59 
Let's personalize your content