The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
It was an interesting exercise, and it allowed us to dig into some of the new ideas and practical applications that are being adopted by today’s best marketers. One of my top takeaways from these discussions is the growing importance of formulating and managing marketing campaigns on a far more granular and customer-centric level.
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