ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer centricity 59

Customer centricity Marketing Journey mapping Enterprise 59

Peter Lavers

JUNE 29, 2017

By this I mean raising your capabilities across the whole business system, and I have come to this conclusion because in my 20+ years’ experience of seeing companies try and optimise one aspect of customer management (e.g. the CRM system, digital channels, marketing, culture, sales-through-service, ease of doing business, etc.)

Management 79

Management Benchmark B2C Banking 79

PeopleMetrics

FEBRUARY 25, 2022

Customer feedback from CX surveys, post-transaction reviews and recommendations, market research, web analytics, industry benchmarking data, and more are all common VoC channels for collecting data. For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data.

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

CX Journey

FEBRUARY 23, 2016

Image courtesy of Thomson Data LLC Are you a B2B company struggling with customer experience challenges? When I go to customer experience conferences, B2B companies are under-represented, both in attendees and speakers. When clients look for benchmark data, B2B reports are few and far between. In short, yes. Kate Leggett.

B2B 56

B2B Customer Experience B2C Benchmark 56

Lumoa

OCTOBER 31, 2018

Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark. It will also be thrilling to see how UX, customer centricity and empathy will be connected to the field of AI. Let’s think in customer touchpoints instead. It will be growing and growing.

Customer Experience 64

Customer Experience Customer centricity Education Consulting 64

RichCall

SEPTEMBER 13, 2017

Check out what recent reports and experts suggest, and take part in a contact center benchmarking survey to get more accurate data on the current contact center trends. Global Contact Centre Benchmarking Report, Dimension Data 2017. Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016.

Contact Center 64

Contact Center Technology Benchmark Chatbots 64

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. It’s also a lagging indicator, meaning it doesn’t help teams proactively flag and address customer experience issues in real-time. NPS can provide clarity on the status of CX efforts, but the voice of the customer lights the way to improved customer journeys."

Consulting 135

Consulting Consulting Metrics Feedback 135