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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

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5 Text Messaging Best Practices for Your SMS Strategy

aircall

With best practices for text messaging, your customer-facing teams will provide better service, while your sales and marketing teams can better interact with leads on a more personalized scale to more efficiently close deals. What’s acceptable for personal texting isn’t necessarily appropriate for business texting. .