Remove Analytics Remove Events Remove Journey mapping Remove Upselling
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Mapping Your SaaS Customer Journey in Seven Steps

Totango

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. Each stage in the customer’s journey builds on the previous stage.

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QBR in SaaS: Is the traditional QBR dead?

Totango

In general, QBR meetings help ensure that SaaS clients receive the value they’re paying for from their software provider, promoting higher subscription renewal, upsell, and referral rates. Overall, the benefits of SaaS QBRs boil down to higher subscription renewal rates and more revenue from upsells and referrals.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Customer engagement can occur at any point in your customer journey where clients interact with your brand – before or after purchase. A low NPS tends to indicate low engagement.

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Customer Journey Map: All You Need to Know

SmartKarrot

Customer journey, when seen from a simplest viewpoint, is the series of events a customer goes through in various interactions they have with your business. A customer journey map is the visual representation of all these steps they take in their entire relationship with your business. Why use a Customer Journey Map?

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Advance from Personalization to Customer Journey Orchestration

Pointillist

While campaign management puts your customers into the context of marketer-defined campaigns, customer journey orchestration puts all the resources of your customer into the context of your customer’s individual experience. However, for customers in the middle of a support journey, their primary goal is to resolve their current issue.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. Customer journey map: A customer journey map summarizes the key interactions that a customer experiences with your brand.

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Top 5 Takeaways from the Cisco CX Specialization Certification

Totango

If you are a Cisco Gold Partner, we highly recommend watching a replay of the event above. It’s a head start that allows organizations to get right into the nitty gritty of real-time customer journey analytics and start building playbooks to tackle common customer scenarios. Customer Success is a growth strategy.