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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics allows you to take advantage of quantitative and qualitative insights gathered from across the business and infuse them into a journey-based view for more credible, data-driven decision-making. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey. 4- Take action.

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Neglecting Your Contact Centre

Clarabridge

as opposed to emotional success (I got my problem completely sorted) as might be considered by the customer. It requires making it easy for the customer to engage with the brand and then ensuring that when they do, the touchpoint delivers an emotionally satisfying experience that is aligned with the brand purpose or promise.

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The Contact Center: Your Company’s Unsung Hero

Clarabridge

They engage with satisfied customers and make them feel appreciated. They de-escalate frustrating situations and play a key factor in customer loyalty. Most importantly, they understand that customer emotion is indicative of long-term results, and respond accordingly on behalf of your company.

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Decoding Customer Sentiment: Beyond Traditional KPIs

Playvox

To be truly meaningful, the information you gather across channels and customer interactions should consider what is behind the words, to reveal customer sentiment—the human emotion reflected in linguistic nuances and language patterns. What Is Customer Sentiment Analysis?