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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics allows you to take advantage of quantitative and qualitative insights gathered from across the business and infuse them into a journey-based view for more credible, data-driven decision-making. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey.

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Neglecting Your Contact Centre

Clarabridge

as opposed to emotional success (I got my problem completely sorted) as might be considered by the customer. It requires making it easy for the customer to engage with the brand and then ensuring that when they do, the touchpoint delivers an emotionally satisfying experience that is aligned with the brand purpose or promise.

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Decoding Customer Sentiment: Beyond Traditional KPIs

Playvox

Rather, public opinion unfolds over time, and it’s expressed in the nuances of language, hidden patterns, and the emotions of people. The meaningful insights from consumer sentiment analysis are an essential component of a customer-centric strategy because they indicate the actions needed for improvement. Apply the insights.