aircall

MARCH 27, 2017

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

Journey mapping 82

Journey mapping Accountability Customer retention Morale 82

Comm100

DECEMBER 19, 2017

The activities in this eBook can be great training materials to improve customer service or morale in your team. Certain pitfalls must be avoided in this step, such as accounting for insufficient customer data, lack of business data and avoiding the assumption that all customers in your target group have the same views.

Customer Experience 116

Customer Experience Morale Journey mapping Customer centricity 116

Method:CRM

SEPTEMBER 7, 2022

Customer touchpoints: Touchpoints like your website, customer service reps, and social media accounts are the “face” customers see when they do business with you. Listening to honest feedback and learning what customers want out are the keys to improving the customer experience. Focus on customer journey mapping.

Customer Experience 52

Customer Experience Metrics Journey mapping Feedback 52

ChurnZero

JANUARY 4, 2024

Pure ‘relationship management’ CSMs, with access to onboarding specialists, product specialists, and account management layers, will become a structure of the past.” Companies that don’t do this might keep those employees without other options, but will see lack of engagement and poor morale.”

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

Amity

JANUARY 9, 2019

CS and Sales should regularly share information on what user type and customer type is successful in using your product and have a higher probability of being retained (this feedback loop should also make it’s way back to Marketing as well). It can also have a detrimental impact on the moral and effectiveness of the CS team.

Morale 81

Morale Metrics Finance Sales 81

ijgolding

JUNE 9, 2015

COMPETENCY 2 – Organisational adoption and accountability. An organisation is able to adopt customer-centricity and be accountable if it. Maintains a dedicated list of top customer experience improvements, including which senior executive is accountable for resolution. Aligns business goals with customer-focused culture.

Customer Experience 119

Customer Experience Customer centricity Metrics Journey mapping 119

GetFeedback

JANUARY 27, 2020

You may not be aware, but GetFeedback is the leading customer feedback solution for Salesforce. A VoC program involves more than just asking for customer feedback. It requires a systematic approach to gathering feedback then mining and analyzing that data for powerful insights, which drive critical business strategies.

Feedback 88

Feedback Surveys Journey mapping Metrics 88