Kapta Customer Success

OCTOBER 2, 2017

The terms Key Account Management and Customer Success are often used interchangeably within organizations. Key Account Management Versus Customer Success. The goals of both Key Account Management and customer success are to retain and build relationships with customers. Relevant Industries.

Accountability 40

Accountability Management B2C Upselling 40

ChurnZero

FEBRUARY 7, 2020

Report trends for Customer Success: 34% annual growth for Customer Success Managers (CSMs) in 2018. 72% of Customer Success roles are in the Software & IT industry with other top hiring industries including Internet, Marketing, and Finance. This means a vigilant focus on growing customer retention and lifetime value.

SaaS 64

SaaS Transportation B2C Customer retention 64

GetFeedback

DECEMBER 21, 2018

Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

Customer retention 156

Customer retention B2B Surveys B2C 156

SmartKarrot

MARCH 15, 2022

This leads to lower customer acquisition costs and higher retention costs. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. The sales-led growth organizations don’t take customer success and other aspects into account. Marketing-led Growth. Bottom Line.

Sales 10

Sales Marketing SaaS Customer retention 10