Choosing Between CSAT, NPS or CES: Why it Does Not Matter
COPC
MAY 19, 2023
Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). A 2020 Fortune article estimated that nearly two-thirds of all Fortune 1000 companies use NPS. Since 2003 NPS has grown in popularity.
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