How to Be 2 Steps Ahead in Anticipating Your Customer Needs
Kayako
MAY 11, 2017
Companies that utilize big data and customer analytics see 14% more customer retention than companies that do not, according to a 2014 report by Aberdeen Group.
2014 Big data CRM Customer retention 
99 
50+ Customer Engagement Statistics for 2020
ProProfs Blog
JANUARY 30, 2020
Consumers’ trust in retailers and manufacturers has declined by more than half since 2014. With the customer trust level going down at this rate, it will become all the more essential for a business to interact with its customers actively. Customer service centers tend to locate issues that can impact a customer’s experience.
Why Access to Customer Data is Essential for Sales Performance
aircall
MARCH 19, 2021
By understanding your customer profile, you can find out the specific demographic groups that are interested in your product, so can tailor your marketing campaigns to them more effectively. Increase customer retention. And out of those who do practise data collection, only 12% analyze it.
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