Achieving A Single Customer View Through Cross-Channel Data Integration
CX Journey
APRIL 7, 2015
Image courtesy of dsearls Today''s post is a modified version of a post I originally wrote for Confirmit in March 2013. What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? Quite simply, the best place to start is with a customer journey map.
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