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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. In 2008, consumer research helped customer service at the world’s largest coffee chain. Michael Magnus is a Strategic Communication lecturer and marketing consultant at Magnus Opus. Most likely no.

Marketing 255
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Optimize Your Customer Experience Management Strategy

GetFeedback

Galletto says that companies can start thinking more strategically about the customer experience using the following tactics: Gathering feedback through customer surveys. Companies should continuously source and capture feedback through surveys and customer satisfaction polls and outreach. Re)focus on the Customer.

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Contact Center Trends 2021: The CX Watershed

Fonolo

Bill Quiseng CX Expert, Speaker & Consultant. ContactBabel surveyed 221 contact center managers and found that 63% of the time, the telephone is still the best communication method for complaints. Consumers want a place to give quick feedback, vent, and interact with their favorite brands. of interactions. Up from just 2.2%

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Brand Move Roundup – July 7, 2020

C Space

According to Gartner’s Annual CMO Spend Survey 2020 , “CMOs dismiss economic pessimism, as 73% expect COVID-19’s near-term negative impacts to be short-lived.” In fact, the majority of CMOs responding to this year’s survey believe the post-COVID-19 economic curve will be V-shaped. It’s unclear as to how long the audit might take.

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant. Arie Goldshlager.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Q: So are customer surveys just a waste of time then? A: Brands tend to use customer surveys as a barometer or a report card, hopefully with good news for their public relations department or to increase their Net Promoter ratings, showing how many customers would “recommend” the company. A: Absolutely. What do you see ahead for 2015?

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Q: So are customer surveys just a waste of time then? A: Brands tend to use customer surveys as a barometer or a report card, hopefully with good news for their public relations department or to increase their Net Promoter ratings, showing how many customers would “recommend” the brand. A: Absolutely. A: Yes and no.