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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

Imagine customer experience as a bank account. If customer experience is a bank account, every negative experience is a withdrawal. The only time you will know the account is at zero is when you try to make a withdrawal and it’s declined. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

Surveys 82
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Millennials and the Work Ethic

Aspect

Millennials were born between 1976 and 2001. and founder of the research and consulting firm, Millennial Branding, describes them this way, ”self-centered, needy, and entitled with unrealistic work expectations.” They are very different from their doting baby boomer parents. Dan Schawbel, author of Me 2.0

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American Airlines Creating Wi-Fi Friction

PeopleMetrics

Using Gogo internet, which has been American Airline’s provider since this sort of thing was possible on airplanes, I had an account where all my credentials were stored on my computer. This seemingly minor change required me to create a new account for an additional service, complete with credit card information. Sean holds a Ph.D.

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How to Tie Compensation to Your VoC Program

PeopleMetrics

Are you collecting enough customer feedback to define your goals effectively? B2C companies with thousands or millions of customers, for instance, should make sure that their benchmark goals are based on robust customer feedback. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

B2C 61
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Alerts Are For More Than Recovering From Poor Experiences. Remember to Recognize Your Stars Too.

PeopleMetrics

You should leverage positive customer feedback as well! A recognition program based on customer feedback is a powerful way to increase employee engagement and create a customer-centric culture. They could then “pay it forward” by recognizing an associate who did a large share of the work on the account. Sean holds a Ph.D.

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11 Contact Center Technologies to Boost Customer Satisfaction

TechSee

According to Walker , a customer intelligence consulting firm, by 2020, customer experience will overtake price and product as the key brand differentiator for B2B. Founded in 2001, Fonolo’s cloud-based call center solutions provide companies with visual dialing and virtual queuing services.