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‘Top 50 Marketing Thought Leader’ Reveals Latest Trend

Beyond Philosophy

I have recently been included in Brand Quarterly’s ‘Top 50 Marketing Thought Leaders over 50’ and they asked me an interesting question: “What do I think the next industry trends would be for the year?” I thought I would expand on my thoughts here and give a better explanation.

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Ignore This At Your Peril: How Customers Decide

Beyond Philosophy

To learn more about these fascinating and compelling concepts for yourself and business, please register for our latest book and FREE book launch webinar: The Intuitive Customer: 7 Imperatives for moving your Customer Experience to the next level , (Palgrave Macmillan, 2016). Top 50 Marketing Thought LeaderReveals Latest Trend. ‘Top

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Revolutionary Thinking On Customer Loyalty

Beyond Philosophy

Let’s try something more mundane: what items did you buy at the market last Tuesday and how much did they cost? Top 50 Marketing Thought LeaderReveals Latest Trend. Okay…that was a bit of an unfair question because unless you use Euclidian geometry every day, you wouldn’t remember it.

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Bewildered? What Do Your Customers REALLY Want?

Beyond Philosophy

To learn more about these fascinating and compelling concepts for business, please register for our latest book and FREE book launch webinar: The Intuitive Customer: 7 Imperatives for moving your Customer Experience to the next level (Palgrave Macmillan, 2016). Top 50 Marketing Thought LeaderReveals Latest Trend.

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Astonishing BIG gains from little changes!

Beyond Philosophy

My latest book, co-authored by Emory University’s Professor Ryan Hamilton discusses how these unimportant aspects can be quite important to your Customers. However, you thought this particular hotel would wow you. Top 50 Marketing Thought LeaderReveals Latest Trend.

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Imagine if Every Company had a Chief Customer Officer

Beyond Philosophy

It’s not as lonely at the top as it once was. Now, I propose they make a little more room for the latest addition to the leadership: The Chief Customer Officer (CCO). Top 50 Marketing Thought Leader Reveals Latest Trend. Read more here , then write your own #MyIndustry post).

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Hypocrisy revealed of major US company

Beyond Philosophy

According to the author of The Fusion Marketing Bible Lon Safko, few companies even know how much they spend on marketing for new customers—or the price per point to acquire one. Emotions are a huge part of any customer experience; over 50% of them by my estimation. Top 50 Marketing Thought LeaderReveals Latest Trend.