article thumbnail

Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52
article thumbnail

5 Ways to Make Marketing More Strategic

ClearAction

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Make Marketing More Strategic

ClearAction

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

article thumbnail

Psychographic Segmentation: Variables, Examples & Templates

ProProfs Blog

The personality trait variable provides businesses with information about customers’ beliefs, motivations, morals, and overall outlook on their life. Businesses usually conduct surveys, and make use of previous sales information or data from their loyalty program to identify: How do their customers spend their time? Personality.

Surveys 78