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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.

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Seven technologies to improve customer service in SMBs

Vonage

A high proportion of businesses use their website’s homepage solely as a sales and marketing tool. Wireless and mobile. Gamification. Traditionally used for rewarding customers, gamification can also be effectively used for employee recognition. Many employee gamification programs focus on the ‘employee of the month’.

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Why Survival Mode Kills The Customer Experience

CX Accelerator

Karin Hurt is CEO of Let's Grow Leaders and a former Verizon Wireless executive. While Customer Service is his primary expertise, Nate is able to leverage experience in professional services, marketing, and sales to connect dots and solve the big problems. Karin was named on Inc.'s

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Essentials for Telemarketing Call Centers

Noble Systems

Telemarketing is a type of marketing in which a company contacts customers or potential customers to build a relationship. Contacting individuals with the particular goal of gathering data and information from specific target markets for qualitative research purposes. What types or programs does it include? Let’s take a closer look.