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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.

article thumbnail

How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device.