ClearAction

APRIL 13, 2023

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. Then, evaluate these natural groups’ revenue potential and cost to serve.

Chief Customer Officer 62

Chief Customer Officer Revenue potential Customer retention Engineering 62

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. having a CS team that is more than four years old.

Management 11

Management SaaS Accountability Customer retention 11

Totango

NOVEMBER 12, 2020

Ongoing market volatility created by the COVID-19 pandemic has placed a greater emphasis on the revenue potential of existing customers. By delivering value to customers, generating business outcomes, and creating loyalty , companies are driving growth through customer retention and expansion, despite the pandemic. .

Technology 101

Technology Customer centricity Enterprise Surveys 101

Totango

NOVEMBER 12, 2020

Ongoing market volatility created by the COVID-19 pandemic has placed a greater emphasis on the revenue potential of existing customers. By delivering value to customers, generating business outcomes, and creating loyalty , companies are driving growth through customer retention and expansion, despite the pandemic. .

Technology 86

Technology Customer centricity Enterprise Surveys 86