Beyond Philosophy

DECEMBER 25, 2017

Our emotional thoughts and actions as customers are often shaped by things we aren’t aware sway us. To hear how fast or slow music affects our behavior from Dr. Ronald Milliman, retired professor of Marketing at Western Kentucky University, please click here. Who Wins—Brand or Customer Experienc e? Sign up here.

Advertising 297

Advertising Entertainment Customer emotions Customer Experience 297

Beyond Philosophy

SEPTEMBER 26, 2019

” We discussed marketing efforts in our latest podcast. One of the things that came up was the question, when marketing an idea or organization, is any press good press? In marketing Beyond Philosophy, I’ve been interviewed on TV and radio many times. If You Want Attention, You Must Play the Game.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

JUNE 1, 2015

McKinsey has noted that, “Despite relative underperformance in terms of revenue growth and profitability, over the past five years, market capitalization for companies that greatly emphasize loyalty programs has outpaced that of companies that don’t.” Similarly, Caesars Entertainment has rich databases on its high-rolling program members.

Airlines 210

Airlines Entertainment Consulting Consulting 210

Beyond Philosophy

JUNE 20, 2015

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional.

B2C 257

B2C B2B Metrics Entertainment 257

Pointillist

JUNE 6, 2018

Is it within Marketing, Operations or some other function? I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. I think another challenge is capturing and quantifying the impact of customer emotion. Annette: It’s a mixed bag. journey.com ).

Journey mapping 40

Journey mapping Customer Experience Chief Customer Officer Metrics 40