Reaching Out to Improve the B2B CX
The Northridge Group
JUNE 2, 2023
How well-executed outbound customer contacts can deliver excellent CXs. Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. For if a hospital system has a problem with an insurance company, they may decide to discontinue their relationship.
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